As we step into the new year, it’s an opportune moment to assess your wardrobe, identify outdated items, discover reinvention possibilities, and explore new additions. In 2024, fashion trends continue to evolve, celebrating individuality with a range of influences, from ’90s nostalgia to grandpa chic.
- Polished Preppy The era of ultra-casual styles is waning, giving rise to a return of refined shapes and polished aesthetics. Expect voluminous suiting in vibrant colors and the revival of the classic polo shirt.
- Quiet Luxury Complementing the polished preppy trend is quiet luxury, emphasizing pieces that exude opulence through perfect tailoring and high-quality materials rather than flashy branding. Often referred to as “old money style,” this trend extends to accessories like bags, jewelry, and shoes.
- Grandpa Chic Bid farewell to coastal grandma aesthetics and welcome eclectic grandpa vibes. Retro streetwear, chic cardigans, and customized clothing define this trend, with a surge in search terms like “grandpa style” and “eclectic clothing style.”
- Hyperfeminine For those favoring ultra-girly aesthetics, 2024 brings hyperfeminine styles featuring coquette core, Barbie influences, ballet references, and cottage vibes. Pink hues, lace details, bows, pastels, and floral prints take center stage.
- Volume & Shapes Departing from the tight skinny jean era, 2024 embraces experimentation with volume, length, and shape. Anticipate exaggerated lengths in various apparel, including long dresses, oversized long-line jackets, and the return of drop-waist dresses.
- Jelly Fashion ’90s fashion continues to influence 2024, with a notable resurgence of jelly accessories. Gen Z and Millennials drive this trend, incorporating squishy aesthetics into their style, from jellyfish hats to jelly shoes.
- Pops of Color Capsule dressing remains popular, now enhanced with updated basics in crisp neutrals accented by pops of color. Millennial pink, lavender purple, canary yellow, and pistachio green take the lead, providing refreshing alternatives to traditional neutrals.
- Jazz Revival Going beyond the ’90s, vintage jazz looks gain traction, featuring sparkly wide-leg pants, modern crop tops, oversize blazers, bell-sleeve sweaters, blinged-out corsets, silky floor-length slip dresses, and unabashed fringe.
- Sustainability With growing awareness of the drawbacks of fast fashion, 2024 sees an increased interest in pre-loved and thrifted items, along with a focus on brands championing sustainable materials, practices, and transparency. Recycled materials, regenerative options like bamboo and seaweed, and the resurgence of natural fibers like wool, linen, and hemp take center stage.
